Marketing to the 90s Generation
| Autor: | A. Parment |
|---|---|
| EAN: | 9781137440785 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 17.12.2014 |
| Untertitel: | Global Data on Society, Consumption, and Identity |
| Kategorie: | |
| Schlagworte: | Baby Boomers Consumer Marketing Employer Branding Generation Y Generational Cohorts Generational Studies The 90s Generation Millennials |
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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.
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