Marketing

A FUN AND APPROACHABLE WAY TO LEARN THE BASICS OF MARKETING Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You'll learn about branding, viral marketing, advertising and promotions, the importance of customer relationships, and more. Along the way you'll see how these concepts work in practice. Meet Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn't much she can do but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step. Find out why the Manga For Success series-now available in English for the first time-is so popular in Japan, Korea, and beyond.