Mastering Marketing
| Autor: | Watson, John H. |
|---|---|
| EAN: | 9780981342610 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 236 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 31.01.2020 |
| Untertitel: | Leading A Journey Of Becoming |
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Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a "big picture" understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order. Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.
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