Measuring the User Experience
| Autor: | Albert, Bill Tullis, Tom |
|---|---|
| EAN: | 9780128180808 |
| Auflage: | 003 |
| Sachgruppe: | Informatik, EDV |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 17.03.2022 |
| Untertitel: | Collecting, Analyzing, and Presenting UX Metrics |
| Schlagworte: | Bildbearbeitung Bildverarbeitung Computer / PC-Hardware EDV / Theorie / Allgemeines Grafik (EDV) / Bildverarbeitung Grafik (EDV) / Programmierung User Experience - UX |
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Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
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