Media and Entrepreneurship Development

Academic Paper from the year 2016 in the subject Communications - Mass Media, grade: B 68.3, , language: English, abstract: The prevailing economic scenario in Nigeria, of a truth, has led the present government in Nigeria to look at means of diversifying the economy. With this, it has become imperative to think of incorporating various entrepreneurial options in actuality as well as introducing new entrepreneurial options into the already existing economic system as a mechanism of sustenance and a survival kit to keep afloat amidst this economic depreciation. Furthermore, Olayinka and Olaoluwa bring this problem to a practical pinpoint by illustrating that 'the present government has been advocating for the incorporation of entrepreneurship studies into the syllabus of all our higher institutions of learning'; with the aims to sensitise the entire citizens of Nigeria about the importance and advantages of being self-reliant instead of searching for white-collar jobs (also referred to as salary jobs), which are not always readily available.