Metaphor and Mills
| Autor: | Honesto Herrera-Soler, Michael White |
|---|---|
| EAN: | 9783110274585 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 04.07.2012 |
| Untertitel: | Figurative Language in Business and Economics |
| Kategorie: | |
| Schlagworte: | Kognitive Linguistik Metaphern Metaphor and Economics; Cognitive Linguistics; Applied Linguistics |
169,95 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.
Verwandte Artikel