Methodologies and techniques in audience measurements

Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, University of Venda, course: Media studies, language: English, abstract: Audience measurement is a necessity in the field of media and communication because the number and levels of audience influences the performance and profit of the media business. This essay seeks to outline various methodologies and techniques that are used in measuring audiences in the media. The paper went to an extent of classifying audience measurements in terms of the type of media e,g. Print, television etc.

Lutendo Nendauni is a Lecturer in the Law Faculty of North-West University in South Africa. He is experienced in Language editing, teaching and grammar. He is a Linguist with research interest in legal discourse and political discourse. He has worked for a number of institutions in South Africa, including University of Venda, Tshwane University of Technology, Rosebank College, University of South Africa and North-West University.