Microsoft Dynamics Crm 4 for Dummies
Autor: | Lee, David Scott, Joel Weiss, Scott |
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EAN: | 9780470343258 |
Sachgruppe: | Informatik, EDV |
Sprache: | Englisch |
Seitenzahl: | 432 |
Produktart: | Kartoniert / Broschiert |
Veröffentlichungsdatum: | 01.07.2008 |
Schlagworte: | Computers - General Information |
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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or you've decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: * Maintain and manage all your customer information * Personalize Microsoft CRM to work for your business * Set up CRM to support sales, marketing, and customer service * Use the Outlook client * Manage territories and business units * Create and manage activities * Generate quotes and invoices * Implement and manage a marketing campaign * Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!