Mobile Commerce. How to leverage B2C business value through electronic/mobile commerce for China media express holdings

Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Coventry University, language: English, abstract: In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc. To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce. More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.