New Online Retailing
| Autor: | Gerrit Heinemann, Christoph Schwarzl |
|---|---|
| EAN: | 9783834963789 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 01.11.2010 |
| Untertitel: | Innovation and Transformation |
| Kategorie: | |
| Schlagworte: | Cross-Channel-Management Distance Selling Internet Multi-Channel-Retailing Retail Retailing eCommerce mCommerce |
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The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together 'lessons learned' from the last 10 years, and give readers a tour of the future of online selling.
Gerrit Heinemann is a professor of business, management and trade at the
Niederrhein University of Applied Sciences, Mönchengladbach, Germany.
Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,
Düsseldorf, Germany.
Gerrit Heinemann is a professor of business, management and trade at the
Niederrhein University of Applied Sciences, Mönchengladbach, Germany.
Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,
Düsseldorf, Germany.
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