Nike's Global Business Management

Essay from the year 2022 in the subject Business economics - Miscellaneous, grade: A, , course: BDM 1242, language: English, abstract: Nike, Inc., is the former Blue Ribbon Sports, an American sportswear organization whose headquarters are in Beaverton, Oregon. The company was first founded in 1964 by Bill Bowerman, a coach in track-and-field at the University of Oregon, together with Phil Knight, his former student. It opened its first retail outlet in 1966 while the first Nike shoe was launched in 1972. In 1978, it was rebranded Nike, Inc. By the end of the 20th century, Nike had established shops and distributors in at least 170 countries. Additionally, Nike's logo which is a curved mark known as the 'swoosh' is recognized the world over. Since the late 1980s, the company has steadily expanded business and diversified various product lines through acquisitions of companies such as Cole Haan, Converse, Inc, sports-equipment producer Canstar sports, Inc., and athletics apparel and equipment firm, Umbro.