Organisational Cultures: Networks, Clusters, Alliances
Autor: | Uwe Bußmann, Robert Marc Panz, Silvia Schweighofer |
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EAN: | 9783842821705 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 26.10.2011 |
Kategorie: | |
Schlagworte: | alliance cluster culture network organisational verkaufsmanagement |
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Inhaltsangabe:Abstract: Problem Definition: There are big problems coming towards single companies nowadays. The progress of information technology and the distribution of the Internet as well as the changing demand of customers, especially for no standardised products force them to react immediately. Their problems are: How can they reach the state of flexibility to meet the changing demand? How can they compete within a market with increasing innovations of products and decreasing product life-cycles? How can they acquire the necessary capital, technology and know-how to compete? How is it possible to optimise their corporate structures and achieve synergetic effects? Objectives: The objectives of this assignment are to help the single companies out of their miserable situations and to present them interesting answers to the questions raised above. Of course these answers are already in use and approved by reality. Methodology: -Reference book research. -Internet research.Inhaltsverzeichnis:Table of Contents: Executive SummaryI List of AbbreviationsVIII List of FiguresIX List of TablesX 1Problem Definition11 2Objectives12 3Methodology13 4Networks14 4.1.What is an Organisation Network?14 4.2.Reasons for Organisation Networks16 4.2.1.External Reasons16 4.2.2.Internal Reasons18 4.3.Types of Organisation Networks20 4.3.1.Intra-Organisation Networks20 4.3.2.Inter-Organisation Networks26 5Clusters31 5.1.What is a Cluster?31 5.1.1.Cluster – The Term31 5.1.2.Dissociation from the Term Network32 5.2.Strategic Business Clusters33 5.2.1.Formation and Types of Business Clusters33 5.2.2.More than an Accumulation of Alike Companies34 5.2.3.Cluster Membership as Strategic Advantage36 5.2.4.International Business Clusters?37 5.3.Examples for Business Clusters38 5.3.1.Cluster EnergieForschung.NRW38 5.3.2.ACstyria Autocluster GmbH39 6Alliances40 6.1.What is an Alliance?40 6.2.Difference between Alliances41 6.2.1.Primary Differentiation41 6.2.2.Pyramid of Alliances41 6.3.Integration of Alliances in Companies Strategies43 6.4.Preparation of a Business Alliance44 6.5.Examples for Strategic Alliances47 6.5.1.Automobile Industry47 6.5.2.Airlines48 6.6.Future of Alliances50 7Results52 8Conclusion53 9Integral Total Management (ITM) Checklist54 9.1.General Economics54 9.2.Strategic Management54 9.3.Financial Management54 9.4.Human Resources Management54 9.5.Business Law55 9.6.Research Methods / Management [...]