Organisations as messengers of sustainability measurements
| Autor: | Celia Bormuth |
|---|---|
| EAN: | 9783346746054 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 18.10.2022 |
| Untertitel: | The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge |
| Kategorie: | |
| Schlagworte: | Business Psychology Communication Digitalisation Hirarchie of needs Messenger Nudges Precommitment Startup Sustainability |
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Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.