Oxytobrands
| Autor: | Marcelo Ghio |
|---|---|
| EAN: | 9788493970116 |
| eBook Format: | ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 04.02.2014 |
| Untertitel: | Human Brands for an Emotional Market |
| Kategorie: | |
| Schlagworte: | branding communication design oxytocin publicity |
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Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the totality of the factors involved in the creation of a solid brand platform. At the same time, it redefines the scope of the inspiring vision and the causes for the empathy that it reaches with each individual, guaranteeing permanence and future growth. In other words, solidifying a brand as a source of value. Oxytobrands proposes a way to create human brands for an emotional market.