Personal Brand Management through Social Networks
Autor: | David Tenorio, Luis Enrique Sanchez G., Gloria M. |
---|---|
EAN: | 9786206995500 |
Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 60 |
Produktart: | Kartoniert / Broschiert |
Veröffentlichungsdatum: | 28.12.2023 |
Untertitel: | Corporate Branding vs Personal Branding |
39,90 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Social networks are currently a great medium for interaction between people, this is used in many cases to create groups of followers to a person, for their ideals or way of being, this leads to the personal brand to play a very important role in marketing, taking into account that many corporate brands take advantage of these followers to publicize their products thanks to the exposure that allows a positioned personal brand, this is how the so-called influencers become a means of exposure of corporate brands. Although it may sound paradoxical, corporate brands use personal brands for their exposure. Identifying how to manage a personal brand takes us back to the literature on branding and corporate brands, generating the need to identify similarities and differences that can have the management of a corporate brand with a personal brand, having as common field the use of social networks.