Practical Google Analytics and Google Tag Manager for Developers
| Autor: | Jonathan Weber |
|---|---|
| EAN: | 9781484202654 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 05.11.2015 |
| Kategorie: | |
| Schlagworte: | Google Analytics Google Analytics and Google Tag Manager APIs Google BigQuery to analyze Big Data questions Google Tag Manager Google Tag Manager and jQuery |
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Maybe you're starting from scratch with a brand new Web site and wondering, 'What's the best way to go about implementing Google Analytics?' Even more likely, you're scratching your head over someone else's aging and completely undocumented implementation and wondering what it's actually doing-and not doing. You need to turn things around.
The instructions for Google Analytics seem easy enough-just copy and paste this little snippet of code, right? But as Practical Google Analytics for Developers shows, using stale code won't give you what you're really after: who is visiting your site, what they want, and what their behavior reveals. After all, the more you know about your particular users, the better you can serve their needs and turn them into buyers.
Written by data evangelist and Google Analytics expert Jonathan Weber, this book offers foundational knowledge, a collection of practical recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. Among other things, it covers:
- Basic Google Analytics implementation
- How to customize Google Analytics for your unique situation
- How to use Google Tag Manager
- How to track and analyze all interactions across multiple devices and touchpoints
- How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions
There's a reason that `so many organizations use Google Analy
tics. Whether you're a marketer with development skills or a full-on Web developer/analyst, Practical Google Analytics for Developers will show you how to implement GA from scratch on a new web site or reengineer or enhance a GA account you have inherited. The result? You will reduce customer acquisition costs, turn visitors into customers, get priceless feedback on your new product initiatives, and gain insights that will grow your customer or client base like never before.What You'll Learn
- Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.
- How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.
- How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.
- How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.
Who This Book Is For
Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.
Jonathan Weber is the Data Evangelist at LunaMetrics. He spreads the principles of analytics through training seminars on Google Analytics and related topics, and works with clients on challenging strategic issues in measuring and interpreting analytics data. He holds a master's degree from the University of Pittsburgh School of Information Sciences. When he's not in front of the computer poring over data, you can find him out in the sunshine as the co-founder of sustainable urban flower farm greenSinner, located in Pittsburgh.
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