Problems and Development Perspectives of E-commerce in Bulgaria
| Autor: | Andrea Büger |
|---|---|
| EAN: | 9783389093917 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 04.12.2024 |
| Kategorie: | |
| Schlagworte: | bulgaria development e-commerce perspectives problems |
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Master's Thesis from the year 2020 in the subject Business economics, grade: 1.5, , language: English, abstract: This thesis explores the current state, challenges, and growth opportunities for e-commerce in Bulgaria within the context of both national and European markets. As digital technologies reshape commercial activities, e-commerce has emerged as a powerful channel for businesses, offering convenience to consumers and global reach for companies. This research examines the primary factors influencing the success of e-commerce, including its advantages over traditional commerce and the regulatory frameworks governing its operations, particularly in the context of European Union standards and Bulgaria's adoption of these regulations.
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