Providing Guidance for an Investor Relations Department,

Praise for Running an Effective Investor Relations Department: AComprehensive Guide

'Mr. Bragg has provided a comprehensive guide on how to beeffective in today's ever increasingly difficult job of investorrelations. I highly recommend this for any company dealing withoutside investors.'—Wray Rives, CPA, President,NeedaCFO.com

'At long last, a comprehensive introduction to the importanttopic of investor relations. CFOs, treasurers, and those who aspireto those positions would be well served to read this comprehensiveguide.'—Richard Booth, Vice President of Finance, NuanceCommunication, Inc.

'This book is a must-read for anyone involved with investorrelations, from the executive team to front-line employees. In thisage of M&A and venture capital funding, investor relations willbecome increasingly important to the overall success oforganizations of every size. Running an Effective InvestorRelations Department is a vital tool.'—Chris D'Angelo,Controller, Executive Health Resources

'Running an Effective Investor Relations Department is aninformative, concise, clearly written guide for either the employeenew to the investor relations team or the experienced investorrelations officer. The book gave me an in-depth overview on the'how to' part of dealing with investors. This subject is muchoverlooked on the bookshelves. This book will definitely get shelfspace in my office and will come in handy as I deal with the buyside.'—Douglas Shaeffer, Controller, Aberdeen Townhomes

'Running an Effective Investor Relations Departmentprovides true guidelines for strategically communicating acompany's goals to the investment community. It makes you think andwork on how to methodically manage IR metrics for both good timesand crisis situations. This is a must-read for the IRprofession.'—Shan Staka, Accounting Manager, PGPInternational



STEVEN M. BRAGG, CPA, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and an auditor at Deloitte & Touche. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He is also the author of Accounting Best Practices, Sixth Edition and Cost Reduction Analysis: Tools and Strategies, both published by Wiley.

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