Public Communication and Behavior
| Autor: | George Comstock |
|---|---|
| EAN: | 9781483214214 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 15.11.2013 |
| Untertitel: | Volume 1 |
| Kategorie: | |
| Schlagworte: | aggressive behavior communicatory behavior media impact priming public evaluation |
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Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
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