Realizing Business Model Innovation
| Autor: | Trapp, Martin |
|---|---|
| EAN: | 9783658050931 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 204 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 12.02.2014 |
| Untertitel: | A Strategic Approach for Business Unit Managers |
53,49 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Today¿s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Verwandte Artikel
Weitere Produkte vom selben Autor