Reinventing Management

And looking more widely, there is a creeping disenchantment with management as a profession: surveys show that managers generate less respect than lawyers and bankers in the eyes of the general public, and there are few if any positive role models for management.

'Change isn't just for the rank-and-file anymore; it's coming for you. Instant access to information and global resources have changed the world we live and work in. Julian Birkinshaw shows that 19^th century industrial management won't work in a 21^st century fluid workplace. Read this, or prepare to be 'game-changed' by someone who has.'
—Jack Hughes, CEO, TopCoder

'Technological and social changes are having an enormous impact on the world of business, and on the way companies are managed. In this book, Julian Birkinshaw provides a roadmap for making sense of how the world of management is changing, and he provides useful advice for companies who want to harness the potential that Web 2.0 has to offer.'
—PV Kannan, CEO, 24/7 Customer

'Julian Birkinshaw helps us look beyond our legacy management practices, and imagine bold new ways of leading, managing and organizing. Filled with mind-expanding examples, Reinventing Management is a must read for managers who want to build an organization that's truly fit for the future.'
—Gary Hamel, bestselling author of The Future of Management

Julian Birkinshaw is Professor of Strategic and International Management and Deputy Dean at the London Business School. He is also co-founder of the Management Lab (MLab), whose mission is to accelerate the evolution of management. Julian has published ten previous books on aspects of strategy and management, including Giant Steps in Management and Inventuring, and more than 70 articles in academic journals. He previously worked at the Stockholm School of Economics and the University of Toronto.