Relationships between Foreign Subsidiaries
| Autor: | Julia Maurer |
|---|---|
| EAN: | 9783834970404 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 05.09.2011 |
| Untertitel: | Competition and Cooperation in Multinational Plant Engineering Companies |
| Kategorie: | |
| Schlagworte: | Coopetition Intersubsidiary Relationships Multinational Corporation Project Marketing Strategic Orientation |
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Julia Maurer offers the first comprehensive conceptual and empirical approach to the relationships between foreign subsidiaries. She develops a novel framework for the analysis of intersubsidiary relationships and applies it to the large-scale plant engineering industry. The empirical study confirms that an MNC`s strategic orientation has a considerable impact on its intersubsidiary relationships.
Dr. Julia Maurer completed her doctorate at ESCP Europe Wirtschaftshochschule Berlin, Chair of International Management and Strategic Management . She works for a global management consulting firm.
Dr. Julia Maurer completed her doctorate at ESCP Europe Wirtschaftshochschule Berlin, Chair of International Management and Strategic Management . She works for a global management consulting firm.
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