Revenue Management with Flexible Products
| Autor: | Michael Müller-Bungart |
|---|---|
| EAN: | 9783540723165 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 18.09.2007 |
| Untertitel: | Models and Methods for the Broadcasting Industry |
| Kategorie: | |
| Schlagworte: | Advertising Broadcasting Flexible Products Optimization Revenue Management algorithms management simulation |
96,29 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.
Verwandte Artikel