| EAN: | 9780805864236 |
|---|---|
| Auflage: | 002 |
| Sachgruppe: | Politikwissenschaft |
| Sprache: | Englisch |
| Seitenzahl: | 394 |
| Produktart: | Gebunden |
| Herausgeber: | Heath, Robert L. Toth, Elizabeth L. Waymer, Damion |
| Veröffentlichungsdatum: | 19.02.2009 |
331,10 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.