Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

Weitere Produkte vom selben Autor

Solution Business Pennanen, Risto, Storbacka, Kaj

69,54 €*
Hybrid environments for universities Ninnemann, Katja, Liedtke, Bettina, den Heijer, Alexandra, Gothe, Kerstin, Loidl-Reisch, Cordula, Nenonen, Suvi, Nestler, Jonathan, Tieva, Åse, Wallenborg, Christian

19,90 €*
Strategisches Account Management Rapp, Reinhold, Kaario, Kari, Storbacka, Kaj

54,99 €*
Solution Business Pennanen, Risto, Storbacka, Kaj

50,28 €*