SWOT-Analysis for Henkel's Loctite
| Autor: | Anne-Kathrin Müller |
|---|---|
| EAN: | 9783638366335 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 15.04.2005 |
| Kategorie: | |
| Schlagworte: | Decisions Henkel Loctite Pricing Product SWOT-Analysis |
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Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.
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