SWOT Analysis of 'Nasi Lemak Burger' in Malaysia
| Autor: | Vinodh Pillai |
|---|---|
| EAN: | 9783668596979 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 19.12.2017 |
| Kategorie: | |
| Schlagworte: | Burger King Communications Nasi Lemak Nasi Lemak Burger SWOT Analysis Vinodh Pillai myBurgerLab |
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Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's 'Nasi Lemak Ayam Rendang Burger', and Burger King Malaysia's 'Nasi Lemak Burger'.
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