Scenario Planning
| Autor: | Woody Wade |
|---|---|
| EAN: | 9781118226926 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 07.03.2012 |
| Untertitel: | A Field Guide to the Future |
| Kategorie: | |
| Schlagworte: | A Field Guide to the Future James Wade business foresight strategy development business strategy books environmental scanning future trends risk management scenar scenario planning strategic management strategic planning process woody wade |
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Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:
- Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business
- Explore the impact of technological advances and the emergence of new competitors to your business
- Examine challenges that are only dimly recognizable as potential problems today
This visual book will help you answer this question: Is my organization ready for every possibility?
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