Scenario-based Strategic Planning
| Autor: | Burkhard Schwenker, Torsten Wulf, Christian Krys |
|---|---|
| EAN: | 9783658028756 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 05.12.2013 |
| Untertitel: | Developing Strategies in an Uncertain World |
| Kategorie: | |
| Schlagworte: | Scenario Strategic Management Strategy Uncertainty Volatility |
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In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present 'scenario-based strategic planning' as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.