Search Analytics for Your Site
| Autor: | Rosenfeld, Louis |
|---|---|
| EAN: | 9781933820200 |
| Sachgruppe: | Informatik, EDV |
| Sprache: | Englisch |
| Seitenzahl: | 226 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 06.07.2011 |
| Untertitel: | Conversations with Your Customers |
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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
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