Service Business Model Innovation in Healthcare and Hospital Management

This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators.

Mario A. Pfannstiel is a researcher and lecturer in the field of hospital and healthcare management and Assistant to the Dean at the University of Applied Sciences Neu-Ulm. He holds a diploma from the University of Applied Sciences Nordhausen in the field of social management with the major subject finance management, an MSc degree from the Dresden International University in patient management and an MA degree from the Technical University of Kaiserslautern and the University of Witten/Herdecke in health care and social facilities management. He worked as executive assistant to the medical director in the Heart Centre Leipzig in Germany. At the University of Bayreuth he worked as Research Associate at the Department of Strategic Management and Organization in the Joint Research Project 'Service4Health'. His current research interests focus on Service Management, Digitalization of Services and Service Business Model Innovation.