Smart Hostels Exquisite. A Business Plan for the Introduction of a New Brand

Project Report from the year 2018 in the subject Tourism - Hotel Industry / Catering, grade: 5.50, Anglia Ruskin University, language: English, abstract: That business plan has as its purpose to show the possibilities for the development of hostels, combining health and eco-friendly design with the amazing social atmosphere. The brand chosen is named Smart Hostels Exquisite; within its rooms, natural materials will be used, as well as big windows allowing the sunlight to enter effortlessly will be installed. The newly renovated hostels will offer its visitors, not only the perfect location but also accommodation in 4 and 6 mixed dormitories and private rooms; the latter will be opened and locked via key cards or smartphones. Finally, their focus will not only be on the exquisite design but also on the social aspect of hostels. The great part of the cultural events will take place in the former hostel lobbies now redesigned as stylish libraries, making the mere project more feasible than ever.