Smart and fresh
| Autor: | Patrick Schneider |
|---|---|
| EAN: | 9783668757332 |
| eBook Format: | |
| Sprache: | Deutsch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 24.07.2018 |
| Untertitel: | How True Fruits is reinforcing its USP with a strong marketing mix |
| Kategorie: | |
| Schlagworte: | Alleinstellungsmerkmal Competitor analysis Fruit juice Market definition Marketing Mix Marktanalyse Marktpsychologie Pest analysis SWOT Smoothies True Fruits USP juice market market analysis smoothie wettbewerbsanalyse |
16,99 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: This assignment is focused on pointing out how the startup company True Fruits uses their marketing mix to stand out between various competitors in the German market. The first section describes True Fruits as a company and how it uses a creative marke-ting mix to stand out. The second section is going to discuss the internal and external factors which determine the strengths, weaknesses, opportunities and threats (SWOT) of the company. The following section will give an overview over the competitors on the German smoothie market and describe the consumers of smoothies in Germany. This will lead to the unique selling proposition and the value that True Fruits provides for their customers. The assignment concludes with an outlook.
Verwandte Artikel
Weitere Produkte vom selben Autor