Social Media Strategy
| Autor: | Kamales Lardi, Rainer Fuchs |
|---|---|
| EAN: | 9783728135582 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 01.08.2013 |
| Untertitel: | A Step-by-Step Guide to Building your Social Business |
| Kategorie: | |
| Schlagworte: | Enterprise 2.0 Social Media Leitfaden Unternehmenskommunikation |
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The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
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