Sonic Branding
| Autor: | Jackson, D. |
|---|---|
| EAN: | 9781403905192 |
| Auflage: | 2003 |
| Sprache: | Englisch |
| Seitenzahl: | 179 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 06.10.2003 |
| Untertitel: | An Essential Guide to the Art and Science of Sonic Branding |
| Schlagworte: | Business / Economics / Finance |
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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