Split-Second Persuasion

How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually its more like 400. When you imagine a society based on coercion you start to see how important persuasion is, it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion,an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive newinfluence, he introduces us to the natural super-persuaders in our midstBuddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately, what hidden pathways in the brain lead us to believe something even when we know its not true, how group dynamics can make us more tolerant or deepen our extremism, and what we can learn from newborns about winning arguments. Duttons fascinating and provocative book will help anyone tap into the power of split-second persuasion.