Start Online Business FD 7e

Learn to: Improve your website's visibility to attract repeat customers Research your target audience and enhance customer service Track your site's performance with updated marketing and analytics tools Conduct business securely on mobile devices Get down to business! Here's what it takes to succeed in the world of e-commerce Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality. The right mindset -- learn how to think like a business person and plan for success Tools of the trade -- find out what software and hardware you need as well as how to choose a web host and domain name Think mobile -- expand your reach and engage your customers on the go with a mobile-friendly website Spread the word -- market your business with e-newsletters, discussion groups, mailing lists, and contests Socialize -- boost business visibility with Facebook(R), Pinterest(R), Twitter(R), and other social networking sites Optimize -- improve both your catalog listings and your website so your business ranks highly with search engines Beyond eBay -- open new opportunities with online storefronts and specialty marketplaces Legal stuff -- protect your business identity, know and follow local regulations, and choose the right accounting method Open the book and find: Ten essential steps for starting your business Ways to make your website more customer-friendly How to build loyalty with great customer service Payment options to consider Case studies that showcase business success Cost-effective marketing strategies Efficient ways to manage multiple storefronts Services for mobile merchants