Start-Ups and the Mobilization of Social Interactions

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing.

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Start-up tribu: Comment entreprendre avec sa communauté Cova, Bernard, Nemani, Anicet, Barès, Franck

20,00 €*
Consumer Tribes Shankar, Avi, Cova, Bernard, Kozinets, Robert

181,50 €*
Project Marketing Cova, Bernard, Ghauri, Pervez, Salle, Robert

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