Storyshowing
| Autor: | Cawthorn, Sam |
|---|---|
| EAN: | 9780730345886 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 160 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 05.09.2017 |
| Untertitel: | How to Stand Out from the Storytellers |
| Schlagworte: | Business / Economics / Finance |
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The power of story is indisputable; the power of showing is transformational Stories have the power to inspire, influence and motivate, but why do so many great stories fail to deliver on this promise? Often, the problem is not the story, but the way it is told. Storyshowing challenges the way we think about and use stories in our businesses, organisations and campaigns and shows how to change your approach to the art of influence--for the better. Inside, you'll learn how to use your own experiences, emotions and vulnerability to build a connection with your audience and take them on a journey that will ultimately lead to action. Discover the key to: motivate and inspire others authentically connect with your audience transcend others' way of thinking becoming a more influential communicator. If you want your stories to lead to action, it's time to stop telling them and to start showing them.
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