Strategic Analysis of the BBC
| Autor: | Miriam Mennen |
|---|---|
| EAN: | 9783640855353 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 09.03.2011 |
| Kategorie: | |
| Schlagworte: | BBC British Broadcasting Corporation Five Forces Porter SWOT Strategic Dimension Value Chain |
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Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.
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