Strategic Expansion of Beyond Meat's Plant-Based Seafood in the UK. A Sustainable Approach to Market Growth

Case Study from the year 2024 in the subject Business economics - Market research, grade: A, , language: English, abstract: This strategic proposal looks at the possibility of Beyond Meat growing its plant-based seafood portfolio in the United Kingdom (UK) market. Beyond Meat, a leading plant-based food firm, needs to fulfill the growing market need for more environmentally friendly and sustainable food products as Britons embrace veganism. This proposal evaluates the external market conditions of the UK using the PESTEL framework, favorable government policies, new business opportunities in sustainable products, and changing UK consumer trends towards healthier, environment-friendly living. Moreover, it discusses the usage of plant-based seafood, technological advancements and environmental impacts of plant-based seafood, and the policy environment of labeling and marketing of plant-based seafood. A SWOT analysis places Beyond Meat well concerning traditional rival Quorn Foods and relative newcomer Impossible Foods. Thus, Beyond Meat can consolidate its position in the UK flexitarian market by using the company's well-developed brand recognition and retailers' relations.