Strategic Marketing. A Learner's Reflection Portfolio

Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: The purpose of this reflective work is to focus on the academic knowledge accumulated throughout the strategic marketing module and the professional benefits received while critically analysing Amazon's case towards marketing strategies. The University of South Wales's Strategic marketing module aims to equip participants with skills and ability to evaluate the key concepts associated with strategic marketing in the overall business strategy and to critically evaluate the difference between a good practice of strategic marketing and a short professional practice. While marketing was a new but interesting field to me, I ensured to apply a deep learning approach in order to capture the most essentials. Interestingly, my first course assignment attempts to evaluate Amazon's digital marketing strategy, which pertains with the recent development that led to a renewed interest in digital and rendered marketing more challenging. Amazon was used in my first assignment to primarily help understand how rewarding internet marketing is, and then appreciated customer-centric marketing strategies, a reflection that is presented in this work.

Dr. Sixbert Sangwa is a Rwandan Christian minister, Academic, Kingdom Entrepreneur and Non-profit Practitioner. Sixbert has extensive experience in managing economic empowerment projects in the humanitarian and development arena, through national and international NGOs. He leveraged his strategic and business development skills to become a caring SME consultant and is known as the founder of various entrepreneurial initiatives. Today, Sixbert has remained instrumental to higher education in the fields of business, entrepreneurship and theology. He believes that the future of employment belongs to social entrepreneurship. However, he is concerned about the disconnect between faith and business, hence his continental mission to integrate faith and work. Sixbert's education is twofold. His first secular degree is in Rural Development and Agribusiness. He holds a Master of Business Administration (MBA) and a Master of Arts in Online and Distance Education as well as a Doctor of Business Administration (DBA) and a PhD in Entrepreneurship and Branding. His religious track yielded him a Bachelor of Divinity, a Master of Ministry, a Master of Theological Studies, a Doctor of Chritsian Business Administration and a PhD in Religious Studies. As his research interests rest on general business management, open education and Christian affairs on the one hand, he is also open to offering advisory support in the same areas.