Strategy Design Innovation

The new and revised 6th edition of this comprehensive book explores the concept of Strategy Design as an innovative approach to Strategic Management. After an overview of the framework conditions under which strategies and business models are developed today, the authors describe in detail the approach and the ongoing process of Strategy Design Innovation. The focus is on the Strategy Design Toolbox, which covers the necessary instruments for analysis and forecasting, strategy formulation, realization, and control. Divided into seven perspectives, the toolbox provides relevant questions that need to be answered. Many examples and real-life applications give inspiration and generate a fundamental understanding. Strategy Design Innovation is a modern and market-driven book with a variety of tools, case studies, templates, and practical online resources. It is developed for the challenges of managers, strategists, entrepreneurs, business developers and students with the need for creating a strategic mindset and strategic capabilities.

Prof. Dr. Michael Jünger is a Professor for Business Consulting and Management at the Technische Hochschule Ingolstadt (THI), THI Business School. His academic research focus is on corporate strategy, disruptive business models and approaches on value-based management with a particular interest in value-based health care. He is member of the Advisory Board of the Center of Entrepreneurship (CoE). Beside his academic focus Prof. Jünger works as a business advisor, supporting companies and managers in their national and international business and transformation challenges. He publishes regularly and is a speaker at conferences and trainer in leadership seminars.