Strategy and Communication for Innovation
| Autor: | Nicole Pfeffermann, Julie Gould |
|---|---|
| EAN: | 9783319495422 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 06.03.2017 |
| Untertitel: | Integrative Perspectives on Innovation in the Digital Economy |
| Kategorie: | |
| Schlagworte: | Business Model Innovation Communication Management Corporate Ventures Entrepreneurial Strategies in Communication Innovation Management |
181,89 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume 'Strategy and Communication for Innovation' and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Verwandte Artikel