Successful Online Start-Ups for Dummies

Make your online start-up business a success! Thriving online enterprises take more than just a good idea. Successful Online Start-Ups For Dummies helps you put together a sound plan for your venture, set up a strong company structure, and attract the right funding for your online start-up. Whether you're already in the game or at the think tank phase, this book provides specific know-how to make your online business successful and get your company investment ready. Accelerate your product research and validation -- build your product wisely and get ready for your launch date Understand what it takes to find a killer idea -- identify a viable market for your products and test customer preferences Measure your progress -- track your performance indicators and overall growth Know what investors are looking for -- attract capital at seed and growth stage Include exit options in your strategy -- discover how to keep adding value to your business for a larger return upon sale Open the book and find: Guidelines for creating a one-page business plan Tips on how to avoid common mistakes Advice on company finance and governance Ideas to help grow your start-up and turn a profit How and when to expand into other markets Plenty of useful templates and case studies Learn to: Launch your online start-up Attract the right backers Grow your business strategically Know where to go for support and advice