Suitability and further development of Porter's Five Forces model against the background of digital transformation

Scientific Essay from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, AKAD University of Applied Sciences Stuttgart, language: English, abstract: This thesis deals with the task of testing the applicability of the 5-force model against the background of the new challenges of digital transformation. In order to be able to use the chances of the change for itself, the strategic orientation of enterprises must be seen as securing their existence. An established model for strategic competitive analysis is Porter's 5-force concept. The question arises, however, to what extent it can be applied in a modern way. This thesis is dedicated to the practical application, focusing on the specifics of digital change, which have not been sufficiently explored so far. After the introduction in Chapter 1, Chapter 2 provides the basics of the model and its individual components, as well as critical points. In chapter 3 the model is elaborated on an exemplary case. The conclusion of the work in chapter 4 summarizes the results and provides suggestions for further research.

Larissa Petersen, geb. 1975, wohnhaft in Freiburg im Breisgau, Studium Germanistik (Magister), BWL mit Schwerpunkt Marketing (Bachelor) und MBA mit Schwerpunkt 'Innovation und Entrepreneurship; Geschäftsmodellentwicklung". Business Developer, Coach, Business Trainer und Consultant in verschiedenen Bereichen der Unternehmens-, Organisations- und Persönlichkeitsentwicklung, Gründerin von ConsultingForce und Dozentin bei AKAD University Stuttgart für strategisches und internationales Marketing.