THE DETERMINANTS OF VIRTUAL BANKING ADOPTION IN MALAYSIAN MARKET
| Autor: | Annamalah, Sanmugam Sue Wei, Chong |
|---|---|
| EAN: | 9786206779223 |
| Sachgruppe: | Ratgeber/Recht, Beruf, Finanzen Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 180 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 19.10.2023 |
| Untertitel: | VIRTUAL BANKING ADOPTION IN MALAYSIAN MARKET |
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The proliferation of digital technology and its integration into financial services have given rise to the emergence of virtual banking, representing a transformative shift in the banking landscape. This study delves into the determinants influencing the adoption of virtual banking within the Malaysian market. By employing a comprehensive research framework, encompassing technological, socio-economic, and regulatory factors, this research seeks to elucidate the multifaceted dynamics that shape the acceptance and utilization of virtual banking services among Malaysian consumers. Through a synthesis of empirical data and theoretical insights, this study contributes to a deeper understanding of the virtual banking adoption phenomenon in the Malaysian context, offering valuable implications for both practitioners and policymakers navigating the evolving financial ecosystem.
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