This book is for the mid-market products that don't have thousands upon thousands of dollars to spend on advertisingA holistic guide to digital marketing, from SEO, to twitter, to banner ads, to email marketing while covering the basics: How to identify your target audience, how to reach them, cost effective strategies, creating an online messageThis book will serve as a bible to the thousands of advertisers that have money to spend but not the deep pockets of a Fortune 500 Company

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