EAN: | 9783642339226 |
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Sachgruppe: | Technik |
Sprache: | Englisch |
Seitenzahl: | 296 |
Produktart: | Gebunden |
Herausgeber: | Isenmann, Ralf Moehrle, Martin Phaal, Robert |
Veröffentlichungsdatum: | 15.01.2013 |
Untertitel: | Charting the Route to Success |
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Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning. The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research. This book aims at becoming the leading compendium on technology roadmapping.