The Best Dick

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa. Mike seamlessly and hypnotically entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planet's most coveted brands. The Best Dick is the catalyst you've been waiting for, your entire life, to encourage your emancipation from the payroll hamster wheel, in order to just start your own business. And, for the existing entrepreneur to find solace in the fact that founding your own company is the best, damn decision you ever made. Life is short. Play naked!

With more than eleven years agency experience, Mike Sharman has successfully implemented business-supporting traditional and digital communication campaigns for both established brands and startups in the consumer and b2b technology, finance and entertainment sectors, from conception and design to campaigns that have been classified as truly viral. Co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics. Mike is also the co-founder of Webfluential, a platform that establishes relationships between consumers and brands through influencers.